Marketing

Discover the excitement of participating in the success of a business.

Demand for sales and marketing professionals will continue to increase as companies are offering wider ranges of products and services. This is a great opportunity to learn about this high energy high demand career.

School Store

Students working at our School Store

DECA Students at State Competition

For many years AHS students have traveled all over the United States to compete in many areas of the DECA marketing competitions.

Are You Interested In . . .

Owning your own store
Buying and selling
Finance and budgeting skills

Marketing will teach you . . .

Personal marketing skills
Presentation and Leadership
Inventory management
Staff assignments and management

Careers in Marketing . . .

Retail store ownership
Business Promotions and Advertising
Product and Media Buyer
Market Research Analyst
Convention and Event Planner

Have Fun - Get Involved

Alpena DECA Chapter, a student organization gives students a chance to prepare and compete in the fields of marketing, merchandising, entrepreneurship and management.

Have fun with community activities and events.

Earn College Credit & Certifications

ARTICULATED CREDIT – By identifying comparable coursework, your high school has partnered with local colleges to create agreements that give you FREE COLLEGE CREDIT for the high school classes you are taking that have equivalent content as college classes.

DIRECT CREDIT/CONCURRENT ENROLLMENT – Students earn college credit by taking college-level courses taught by credentialed instructors at their high school. There is a fee associated with this type of credit

Tour Our Lab

Take a look at our 360° tour of our state-of-the-art learning lab.

To schedule an in-person tour of our Career & Technical Education programs contact Interim CTE Operations Director Ron Worth at email: worthr@alpenaschools.com

Marketing Courses

Some courses have prerequisites and require instructor approval. For complete course descriptions and prerequisite requirements click here to visit our district course catalog.

Marketing

This course will take students through the dynamic world of marketing and merchandising. Real world marketing will be a part of every class through the use of the Internet, computer simulations, projects and guest speakers.

Advanced Marketing VE (Sports and Entertainment)

This one year course is designed to provide training in developing a virtual sports and entertainment business through VE. VE entrepreneurs learn by doing! This simulated business replicates all of the functions and demands of a real business in both structure and practice, from product development, production and distribution to marketing, sales and human resources, finance and accounting.

Advanced Marketing SBE (School Based Enterprise: Campus Closet)

This one year course is designed to provide training in managing the operations of a retail store under real conditions in the school based enterprise, Campus Closet. Course topics include: business communications; retailing, budgeting, purchasing, pricing, and sales analysis; visual and display design, marketing research, advertising and management.